Dr. Pepper “It’s Not For Women”
Sooo, I’m totally NOT a feminist by any stretch of the imagination. I majored in marketing, and I sort of have the sense of humor of an 8th grade boy. LOL. I love snarky, sarcastic, tongue-in-cheek humor. All things being equal, you would think I would LOVE this new Dr. Pepper ad campaign.
Welp…..that, right there, friends, is the ad. And, while I know I’m not the market segment they’re targeting, I’ve gotta say, the commercial just isn’t funny. I know what gag they were TRYING to pull, but…well….it just doesn’t work. I’ve read a lot of commentary on the subject, and the opinions have ranged. I’ve seen everything from “I see what Dr. Pepper was trying to do and look, we’re all talking about them” to “We should string the ad execs up by their toes” type comments. I have to say, though, given my 8th grade boy nature, this was my favorite comment I’ve seen thus far
Jill Pontozzi at The Mary Sue snarks: “Next time Dr. Pepper, just put genitals on all your beverages, that way we’ll know which ones are ok to drink.” – E.D. Kain, contributer Forbes.com
That seriously gave me a giggle. Not to get super serious, but what do you guys think? Clever marketing? Big marketing faux pas? Both? Neither?